Consulting & Engagements for B2B SaaS and AI teams

Most B2B SaaS doesn't have a marketing problem. It has a positioning problem.

Most B2B SaaS and AI teams don't have a product problem. They have a positioning problem — and it's costing them deals, slowing launches, and forcing the founder to be the chief storyteller.
For 14 years I've worked on the PMM problems that quietly compound in B2B SaaS and AI teams: positioning that doesn't land, messaging that doesn't convert, and GTM motions that lose energy after the first sprint. I find what's actually wrong, fix it, and leave your team with a system they can run without me.

Engagements & Pricing

Not sure which plan you need?
That is normal.

Start with a free 30-minute call. No pitch. No Payments. No pressure.
We will talk through what is blocking your growth and whether this is a positioning, messaging, or GTM problem.
If there is a fit, I will recommend the right engagement.
If not, you will still leave with clarity on what to fix next. You share the context. I do the prep.
Then we decide whether to move forward and how.
See how it works in detail
Here

GTM & Messaging Diagnosis

£749 / 1 Week
(founding rate, normally £1,000)
Find out what's actually broken — before you spend fixing the wrong thing.
Outcome: You stop guessing and start making informed GTM decisions.
This is for you if:

You know something's off but can't pinpoint what
- You're not sure if the problem is positioning, messaging, or GTM
- You want an expert diagnosis before committing to a bigger engagement
Ready to start?
Book the Diagnostic
What you get (tangible outputs):
  • Pre-session review of your homepage and core pitch
  • 1 x 75-minute live diagnostic session
  • Written diagnosis: your single biggest positioning/messaging gap and what to fix first
  • 5-minute video walkthrough you can share with your team
  • Recommended next step (Sprint, Playbook, or none)
What you walk away with:
An expert read on what's really costing you sales
What to leave alone — so you stop wasting budget
A clear next move you can act on straight away
Virtual Only
Best for: Founders or marketing leads who need expert eyes on one urgent GTM question

Positioning & Messaging Sprint

£4,500 (2-3 Weeks)
(founding rate, normally £6,000)
Lock your positioning before you scale
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Outcome: Your product becomes easy to explain and hard to confuse.
This is for you if:

- You already know your positioning isn't landing
- Buyers don't immediately understand why you're different
- You're preparing for a launch, a hire, or a raise
- Your positioning needs more than a founder's instinct
Ready to start?
Book the Sprint
What you'll get:
  • Pre-sprint review of your homepage, pitch, and core GTM assets
  • 2 x 90-minute live strategy sessions
  • ICP definition (who this is for — and who it's not)
  • Positioning + messaging framework: category, differentiation, one-liner, core messages
  • Reusable positioning toolkit your team can apply internally
What you walk away with:
Shorter sales cycles, because buyers finally get it
Your whole team telling one story: site, deck, and pitch
Positioning that holds up in a raise, launch, and hire
Virtual Only
Best for: Seed to Series A + early Series B teams who need one clear narrative before they scale

The Product Marketing Playbook

£8,000 (4-6 weeks)
(founding rate, normally £12,000)
Turn positioning into a GTM system your team can run
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Outcome: Your team runs GTM from one playbook — no more guesswork.
This is for you if:

- Positioning is clear but GTM execution is inconsistent
- Sales assets are scattered or outdated
- New hires can't explain the product without hand-holding
- You need a system, not another strategy deck

Ready to start?
Get the Playbook
What you'll get:
  • Full positioning document: ICP, Category, Differentiation, Messaging
  • GTM strategy aligned to your business model:
    Target audience, Channels, Motion, Rollout priorities
  • Sales enablement kit: Battlecards, Objection handling, Talk tracks
  • Content briefs for: Website, Sales decks,
    Emails

What you walk away with:
Differentiation sharp enough to command your price
A strategic narrative your whole go-to-market runs on
Messaging that wins deals against bigger competitors
Virtual or Hybrid (travel costs may apply)
Best for: Post-launch teams seeking traction, alignment, or systematic GTM execution

Fractional PMM Leadership

£5,500 /mo
(founding rate, normally £7,500/mo — 3 months min)
Senior PMM ownership without the full-time hire
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Outcome: Senior product marketing ownership from day one — no 3-month long hiring process.
This is for you if:
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- You need senior PMM firepower now — not a 3-month hire
- Positioning and GTM keep falling on the founder
- Launches slip because no one owns the story
- You want PMM leadership without the £100k hire
Apply for Fractional Support
Let’s Talk
What you'll get:
  • Positioning and messaging decisions, owned
  • Product GTM planning and execution
  • Launch strategy and enablement
  • Sales and partner enablement, aligned with leadership
Results you'll walk away with:
A senior PMM ownership, at a fraction of the salary
Launches and messaging that stop stalling
Positioning led by someone who's done it before
Sharper focus on what actually moves the needle
Senior firepower, none of the equity or onboarding
Virtual or Hybrid (in-person optional)
Best for: Series A–B teams who need PMM leadership before they're ready to hire one

How It Works

Step 1:

Book a Free
30-Min Call

We unpack your challenge, get you expert clarity, and make sure it’s a smart match — before you even spend a penny.
Step 2:

Choose Your Package
& Kick Off

Pick the offer that fits your needs, fill out a quick form, and share your product context — so I show up prepped and ready to dive in.
Step 3:

Live Working
Sessions

We work through your challenge together — real-time feedback, sharp strategy, no faffing about. You leave with decisions made and next steps mapped.
Step 4:

Get Deliverables
+ Follow-Up

You’ll get clear takeaways, ready-to-use assets, and (if included) follow-up support to keep momentum rolling.

The PMM behind Ideas In Pixel

14+ years building product marketing inside SaaS, fintech, and consumer tech.
‍

I've led positioning, messaging, and GTM at Lokalise, Mews, Fluix, Kerb, EzyStayz, Piaggio, and J. Walter Thompson — across SaaS, fintech, hospitality tech, and consumer brands.
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Same pattern at every one of them: great products being killed by unclear positioning, smart teams stuck explaining what their product is instead of why it matters.
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Selected impact across these roles:
‍

29%

YoY ARR growth

AI-led localisation platform

3×

Contract value

B2B workflow automation SaaS

105%

MQL lift

Leading hospitality platform

63%

Revenue potential

Parking & mobility B2B2C platform


I started Ideas In Pixel to bring that judgement to teams that can't (or shouldn't) hire it full-time.
My approach is simple:
‍

Diagnose first. Fix what compounds. Leave a system.
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FAQ’s

Who should I bring from our team?

If it’s a one-off fix — just you is fine. For deeper sprints, it’s helpful to bring your co-founder, product lead, or sales/marketing partner. Whoever knows the customer and cares about the outcome.

What does it cost?

Pricing is fixed and transparent (see above). No hidden fees. No awkward “let’s jump on a call to talk budgets.”

What do I actually get at the end of the process?

You’ll walk away with strategic clarity, usable docs (like a positioning statement or GTM brief), and next steps. No vague decks. No “let’s revisit this later” energy.

How long does the process take?
  • Quick Fix: 1 week
  • GTM Sprint: 2 weeks
  • Fractional PMM: month-to-month (min 1 month)
Do you also design the homepage?

No — but I’ll help you nail the story, structure, and messaging so your designer has everything they need to do it right.

Will you write my full website?

Not directly — but I’ll define the narrative and copy pillars so your writer isn’t starting from scratch. If needed, I can recommend people.

Will you interview our customers?

Only in custom engagements. For sprints, you bring the insights — I’ll help you turn them into strategy.

Will your process improve our conversion rate on the website?

In most cases, yes — because we’re removing confusion and sharpening what makes you valuable. It’s not A/B testing, but it’s often the step founders skip before they test.

No spam. No fluff. Just real insights on product marketing, GTM, and growth every week.

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