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For Product Marketing, GTM, & Positioning
Stop reinventing the wheel. These battle-tested templates provide a structured, repeatable way to nail your positioning, messaging, GTM, and sales enablement—without the guesswork.
And don’t worry if you don’t have all the pieces figured out before you start. These templates don’t just hand you a finished strategy—they help you uncover what’s missing and guide you through building it properly, one step at a time.
Created from real-world experience working with high-growth startups, scale-ups, and enterprise teams, these templates are designed for clarity, execution, and impact.
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Product Marketing & GTM Templates
The CLEAR Positioning Framework™
Define your positioning in a way that’s clear, compelling, and easy to execute.
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The CLEAR Positioning Framework™
Define your positioning in a way that’s clear, compelling, and easy to execute.
- Step-by-step framework
to define your category, differentiation, and value proposition. - Fill-in-the-blank worksheet
to refine messaging for your audience. - Real-world examples
of great positioning in action. - Bonus
Positioning review checklist to ensure consistency.
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Sales Enablement Battlecard Template
Equip your sales team with the right messaging to close deals.
Sales Enablement Battlecard Template
Equip your sales team with the right messaging to close deals.
- Competitor Comparison Grid
A simple way to highlight why you’re the best choice. - Objection Handling Guide
How to counter common pushbacks with confidence. - Product Pitch Cheat Sheet
Clear, structured messaging for sales conversations. - Bonus
Real-world battlecard examples from successful SaaS companies.
CORE Messaging Framework
Craft clear, compelling, and conversion-focused messaging that resonates with your audience and drives action.
CORE Messaging Framework
Craft clear, compelling, and conversion-focused messaging that resonates with your audience and drives action.
- The CORE Messaging Framework™
A step-by-step process to build strong messaging pillars. - Customer Value Definition
Identify pain points and clearly articulate how you solve them. - Outstanding Differentiation
Define what makes your product stand out. - Resonance & Relevance
Craft messaging that aligns with your audience’s language and emotions. - End-to-End Impact
Back up your messaging with measurable proof points. - Bonus: Messaging Formula Template
Create your final messaging statement effortlessly.
Persona Mapping Workbook
A structured, repeatable framework to create data-driven personas for market entry, demand generation, sales enablement, and retention.
Persona Mapping Workbook
A structured, repeatable framework to create data-driven personas for market entry, demand generation, sales enablement, and retention.
- Persona Mapping Framework™
A complete step-by-step guide to defining your ICP. - Demographics & Firmographics
Who they are, where they work, and what they do. - Job-To-Be-Done & KPIs
Understand their goals and performance metrics. - Pain Points & Frustrations
Map their biggest struggles and business challenges. - Buying Triggers & Decision Factors
Identify what makes them act and how to position your offer. - Adoption Barriers & Objections
Address concerns and remove roadblocks for conversion. - Bonus: GTM Application Guide
How to apply persona insights in marketing, sales, and product strategy.
Persona Mapping Canvas
A visual one-page canvas to map out your ideal customer persona quickly and see all key details at a glance.
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Persona Mapping Canvas
A visual one-page canvas to map out your ideal customer persona quickly and see all key details at a glance.
- One-Page Persona Summary
A structured template to capture key insights at a glance. - Buying Triggers & Objections
Quick-reference for sales and marketing teams. - Tactics & Channels
Identify how to reach and engage your personas effectively. - Actionable GTM Insights
Helps align marketing, sales, and product strategy instantly.
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Free Resource
Ready, Set, Launch Checklist
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PMM'S Guidebook On How To Avoid Sounding Like A SaaS Bro
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PMM'S Guidebook On Avoiding ICP Myths That’s Slowing You Down
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PMM'S Guidebook On Avoiding Common Messaging Mistakes
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PMM'S Guidebook On Avoiding Pricing Missteps
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PMM’s Guidebook For Customer Research That Does Not Suck
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PMM’s Guidebook On Building Narrative Frameworks That Actually Works
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PMM’s Guidebook On Avoiding the Positioning Traps
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PMM’s Guidebook For Strategic Storytelling
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These
Templates
Work?
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