Product marketing consultant for B2B SaaS and AI

Let's fix what's holding your GTM back.

You've got a good product. Growth should be easier than this.

I help B2B SaaS and AI companies work out what needs to change, then turn it into positioning, messaging and GTM the whole business can use.

Book a free 30-min GTM callSee case studies →
How I work
1You bring the problem
“We need bigger deals.”  “Sales can't explain the value.”  “Our launch isn't landing.”
2I find what's really in the way
MarketBuyerProductCategoryPrice
3We fix the right thing
PositioningMessagingGTM
4Your team gets a repeatable system it can run
Frameworks and tools that last after I leave.
14+ years of work across
AI and localisation SaaSWorkflow automationHospitality techTravel techFintechGenAIGlobal consumer brands
From pre-launch startups to global platforms.
Sound familiar?

You probably recognise one of these.

That's the work I come in for.
Relate to any of these?

On a free 30-minute call, we'll work out what's really causing it and what to fix first.

Book a free 30-min call →
Don't know where to begin? Get a free GTM teardown →
Upmarket01
You're trying to move upmarket, but bigger customers aren't buying.
Sales02
Sales keeps asking for better messaging.
Outdated story03
Your product has changed, but the story still sounds like the company you were two years ago.
Complexity04
You've added features, products and use cases, and now nobody can explain the whole thing simply.
Sameness05
Competitors all sound the same.
AI06
AI has changed what customers value and what they'll pay for.
Revenue07
Marketing is generating activity, but not enough revenue.
Alignment08
And everyone has a different opinion about what needs fixing.
Free GTM teardown

Want to know what your buyers understand in 10 seconds?

Send me your website. I'll look at how clearly your proposition lands and show you where it is:

SHARP
Clear, differentiated and easy to understand.
SOFT
There's something good there, but your buyer has to work too hard to find it.
MISSING
Something important simply isn't coming through.

You'll get a short scorecard and a personalised video showing the biggest gap I can see.

Free. Delivered within 48 hours. Limited to 6 spots each month.
It's a real form. Fill it in,
takes 30 seconds!
GTM TEARDOWN
Your name
Work email
Website
Your role

Thanks, your GTM teardown request is in. Within 48 hours you'll get a short scorecard and a personalised video showing the biggest gap on your website. Keep an eye on your inbox, including the spam folder.

Something went wrong and your request didn't go through. Please try again, or email sneha@ideasinpixel.com with your website.
Why the usual fix doesn't work

Better words won't fix the wrong decision.

✕If you're selling to the wrong buyer, better messaging won't save it.
✕If customers don't see enough value to pay more, a new deck won't move you upmarket.
✕If Product, Sales and Marketing disagree on what you sell, a brand refresh won't create alignment.
✕If AI has changed what buyers can do themselves, repeating the old story louder won't help.
I work out what has to change first.
01
Who are we really trying to win?
02
What problem are we worth paying for?
03
What should we be known for?
04
What makes us worth choosing?
05
What should we charge for?
06
How does Sales actually sell this?
Then we build the positioning, messaging and GTM around those answers.
Here's what that looks like
A language platform asked me to help it win bigger customers. The real problem wasn't the pitch: the product was being bought by one team, not the whole company. So we changed what it sold, from a tool for one team to a platform for every team.
<$5K → >$15K
Average contract value
Read the full story →
Problems I've solved

Here's what fixing them actually looks like.

Three real companies, three different problems, and the result each one got.

01

Moved a developer tool upmarket

Work out what bigger customers need to buy, believe and pay for.

Proof
<$5K → >$15K
Average contract value
See how →
02

Gave a scaleup one story before its Series A

Reset the buyer, category, value and story around where the company is going next.

Proof
30% faster
Sales hire ramp-up
See how →
03

Made an AI product stand out from the AI crowd

Work out what remains valuable, what has become replaceable and where you can still win.

Proof
+45%
Pre-launch sign-ups
See how →
Seven companies, seven different problems. See the brief, the real decision and the result for each.
See case studies →
What you get

Strategy that survives contact with the market.

Depending on the problem, that could mean:

✓A clearer market and buyer
✓A stronger commercial proposition
✓Positioning people can actually repeat
✓Messaging Sales can use
✓Pricing and packaging that match the value
✓A GTM plan with clear choices
✓Tools that keep Product, Sales and Marketing aligned
And once the work is done, your team should be able to keep running it without me.
Sneha K Brookes, product marketing consultant for B2B SaaS and AI, founder of Ideas in Pixel
Sneha K Brookes
Founder, Ideas in Pixel
Why me

I don't just write the story. I work out what the story should be.

I've spent 14+ years doing Product Marketing inside technology companies. I've built PMM functions, led teams, changed pricing and packaging, moved products upmarket, launched new products and worked directly with Product, Sales and leadership to make the GTM hold together.

That means I'm comfortable working at both ends of the problem:

Boardroom question→Market→Buyer→Product→Pricing→Positioning→GTM→Sales deck
I can go from boardroom question to sales deck without losing the thread.
~3×
Average contract value
+105%
Marketing-qualified leads
$2M+
Pipeline influenced
5+
Pricing and packaging rebuilds
See my full portfolio →
Services and pricing

Not sure what you need? Start small.

Every engagement starts the same way: finding the real problem. Pick the step that fits, or begin with the free teardown.

GTM Teardown
Free
See what your buyers understand from your website and where the biggest gap sits.
Get your free teardown →
GTM Diagnosis
From £749
Something isn't working. We find out what, and what to fix first.
Details →
Positioning Sprint
From £4,500
Reset the buyer, category, value and story.
Details →
Product Marketing Playbook
From £8,000
Turn the positioning into a GTM system your team can run.
Details →
Fractional Head of Product Marketing
From £5,500/month
Senior Product Marketing ownership when the problem is bigger than a project.
Details →
See full pricing and what's included →

Something's not working. Let's find out why.

You don't need to arrive with a neat brief or know which service you need. Bring me the problem. We'll work out where to start.

Book a free 30-min GTM call →Get a free GTM teardown
No pitch. No preparation needed.
GTM TEARDOWN
×

Get your free GTM teardown

Send me your website. You'll get a short scorecard and a personalised video showing the biggest gap I can see.

Free. Delivered within 48 hours. Limited to 6 spots each month.
Your name
Work email
Website
Your role
Thanks. Your GTM teardown will arrive within 48 hours. Keep an eye on your inbox, including the spam folder.
Something went wrong and your request didn't go through. Please try again, or email sneha@ideasinpixel.com with your website.