Ideas in Pixel · Product marketing consultant for B2B SaaS and AI
Let's fix the startup playbook holding your scale-up back.
You've got a good product. Growth should be easier than this.
I help B2B SaaS and AI companies overhaul their positioning, packaging and GTM, so growth becomes repeatable.
You probably recognise one of these.
On a free 30-minute call, we'll work out what's really causing it and what to fix first.
Want to know what your buyers understand in 10 seconds?
Send me your website. I'll look at how clearly your proposition lands and show you where it is:
You'll see your company the way buyers do: a score, your 3 most urgent findings, and a short personal video walking you through them.
takes 30 seconds!
Better words won't fix the wrong decision.
Here's what fixing them actually looks like.
Three real companies, three different problems, and the result each one got.
Moved a developer tool upmarket
Work out what bigger customers need to buy, believe and pay for.
Gave a scaleup one story before its Series A
Reset the buyer, category, value and story around where the company is going next.
Made an AI product stand out from the AI crowd
Work out what remains valuable, what has become replaceable and where you can still win.
Strategy that survives contact with the market.
Depending on the problem, that could mean:
I don't just write the story. I work out what the story should be.
I've spent 14+ years doing Product Marketing inside technology companies. I've built PMM functions, led teams, changed pricing and packaging, moved products upmarket, launched new products and worked directly with Product, Sales and leadership to make the GTM hold together.
That means I'm comfortable working at both ends of the problem:
What it's like to work with me.
Fixes the thinking underneath.
“I don't recommend many consultants. Sneha's one. She finds the real problem before she writes a word, then fixes the positioning, packaging and GTM around it. The frameworks she leaves behind actually get used. She positioned Venture & Prosper itself. That's the test that matters.”
Diagnoses fast. Fixes clearly.
“Sneha quickly diagnoses what's holding back positioning and messaging, then shows exactly how to fix it. She asks pointed questions, sees where things need to change and gives clear guidance on how to get there. And she turns the story into visuals that make it land with buyers.”
Sees what you're too close to see.
“Sneha cuts through the noise and spots the GTM signals most of us miss because we're too close to our own products. She gives you a truly objective outside view of your GTM strategy, hits the nail on the head first time, and shows you exactly what to do instead.”
Not sure what you need? Start small.
Every engagement starts the same way: finding the real problem. Pick the step that fits, or begin with the free teardown.
Something's not working. Let's find out why.
You don't need to arrive with a neat brief or know which service you need. Bring me the problem. We'll work out where to start.
Book a free 30-min GTM call →Get a free GTM teardownGet your free GTM teardown
Send me your website. You'll see your company the way buyers do: a score, your 3 most urgent findings, and a short personal video walking you through them.