I'm Sneha. I'm the PMM scaleups bring in when positioning is the bottleneck.
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14+ years inside SaaS, fintech,
Across SaaS, fintech, hospitality tech, and consumer brands — I watched the same patterns repeat. PMMs stretched across too many surfaces. Sales asking marketing for talking points that should already exist. Founders rewriting positioning the night before investor calls. Product launches that landed with the press release and nowhere else.
Same diagnosis every time: great products being killed by unclear positioning. Smart teams stuck explaining what their product is instead of why it matters. The PMMs knew it. They were drowning in execution work while the strategic gaps grew. There was no time, no senior partner, no system to fix it from inside.
That's what made me start Ideas In Pixel — to be the senior PMM partner I wished those teams had access to. Without the headcount commitment. Without months of onboarding. Diagnose the actual problem, fix what compounds, leave a system the team can run.
How I work
Three principles. Every engagement.
Diagnose first. Fix what compounds. Leave a system.
1
Diagnose first.
Before I touch the messaging, I find out what's actually broken. ICP? Positioning? Sales motion? Narrative? Most teams treat the symptom — usually "the messaging" — when the root cause is somewhere else. I don't write anything until I know what we're really fixing.
2
Fix what compounds.
I don't run sprints that need re-doing next quarter. I focus on the changes that pay off across every channel, every deal, every launch — the work that gets cheaper to maintain, not more expensive.
3
Leave a system.
When I'm done, your team owns it. The positioning logic, the messaging architecture, the GTM playbook — it stays. You shouldn't need me on retainer to keep your story straight. The best engagement is the one where you stop needing me.
Selected work
Where I've done this.
A handful of the rooms I've been in.
29%
YoY ARR growth
Lokalise
AI-led localisation platform
Repositioned from translation tool to enterprise localisation OS. Lead PMM from challenger to category-recognised player.
105%
MQL lift
Mews
B2B hospitality SaaS
Unified messaging across an expanding product suite during scale-up. Built the narrative every team — sales, product, CS — pulled from.
3×
Contract value
Fluix
B2B workflow automation SaaS
Tightened ICP and shifted the pricing narrative upmarket. Reframed positioning from "tool" to "system of record."
63%
Revenue potential
Kerb
Parking & mobility B2B2C
Built positioning from zero in a new market category. Diagnosed the GTM and surfaced where the actual revenue was hiding.
The frameworks behind the work
What stays after I leave.
Over 14+ years, I built the frameworks I now use inside every engagement: CLEAR (positioning workbook), CORE (messaging framework), FLARE (GTM framework), plus persona, pricing, and sales enablement playbooks. I turned them into a public library — free templates to get started, paid playbooks for teams who want to go deeper. Same ones I'm using inside engagements right now.
Explore the frameworks →Let's work together
Two ways in.
For B2B SaaS & AI founders
If you're scaling and positioning is the bottleneck, let's talk. Positioning sprints, messaging architecture, GTM playbooks, or fractional PMM — we'll figure out what you actually need on the first call.
Book a positioning call →For PMMs building their careers
1:1 coaching for product marketers stepping into senior roles, leading their first launch, or making the jump to fractional. Pulled from the same playbooks I use inside engagements.
See coaching →