Case studies with client results
What strategy looks like in the wild.
Real companies. Real decisions. Real numbers. Every story starts with the brief a company brought, and ends with the commercial decision that actually moved revenue. The names are withheld. The results aren't.
Results I delivered, by industry
One headline number from four of the stories below.
AI and localisation SaaS
<$5K → >$15K
Average contract value, more than tripled
Workflow automation SaaS
~3×
Average contract value, roughly tripled
Hospitality tech
+105%
Growth in marketing-qualified leads
Travel tech
+63%
Revenue potential from a new commercial model
Find your problem
Which of these sounds like you?
Pick the one that sounds most like your company and read how it was solved.
“We want bigger customers, but our deals stay small.”
AI and localisationMoving upmarket
<$5K → >$15K
Average contract value
Read the story →
“Buyers compare us with cheaper tools and push back on price.”
Workflow automationWrong category
~3×
Average contract value
Read the story →
“We're trying to grow in a new segment, and it's stalled.”
Hospitality techNew segment
+105%
Marketing-qualified leads
Read the story →
“We're growing, but revenue isn't keeping up.”
Travel techInternational expansion
+63%
Revenue potential
Read the story →
“Everyone on our team describes the product differently.”
Software and servicesPre-Series A
30% faster
Sales hire ramp-up
Read the story →
“We sound like every other AI tool.”
GenAIPre-launch
+45%
Pre-launch sign-ups
Read the story →
“We've pivoted, and customers can't follow what we do now.”
Services SaaSMid-pivot
3 lines
Aligned on one framework
Read the story →
Don't see your problem here?
Bring me the brief. We'll find the decision underneath it.
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