Let's start with the problem. The new deck can wait.
Tell me what's holding growth back. I'll tell you what to fix first, and exactly what it will cost.
Four ways to fix what's holding growth back
Start small with a Strategic Assessment, or go straight to the engagement that fixes the problem. Every price is fixed in writing before any work begins.
Find out what's really holding growth back
Deals are stalling. Bigger customers aren't buying. Your latest launch isn't delivering. Product, Sales and Marketing have different ideas about why. Before you invest in another fix, find out where the real problem sits.
Win More of Your Market
For B2B SaaS and AI companies losing deals they should be winning.
A positioning and competitive strategy: how you stand apart, and the messaging and battlecards your teams use to win.
Enter a New Market
For B2B SaaS and AI companies growing into a new country, industry or segment.
A market-entry strategy: who to target in a new country or segment, how to position for them, and how to build traction there.
Turn Product into Revenue
For B2B SaaS and AI companies launching, repricing or moving upmarket.
A go-to-market strategy for a new or existing product: who to sell to first, how they buy, how it's packaged and priced, and how it's launched.
Get a Fractional Head of PMM
For B2B SaaS and AI companies that need senior product marketing, without a full-time hire.
Fractional product marketing leadership: a senior product marketer inside your team part-time, owning product marketing until you're ready to hire.
From first call to a system your team runs
One core problem. One fixed price, agreed in writing first.
30 minutes, free, no pitch. You tell me what isn't working and why.
We agree the diagnosis, the scope and the required solution. One fixed price, in writing. No surprises.
I make the hard calls, with you in the loop. Then I build the strategy, the solution and an actionable plan.
Your team is trained and set up to succeed, reusing and improving the work even without me.
Every project includes two rounds of revisions on each written deliverable and up to 4 stakeholders in the working sessions. Research uses your CRM data and call notes. Customer interviews, extra competitors and implementation (writing, design, build or running price tests) are quoted separately.
How payment works
Strategic Assessment
Projects (01–03)
Fractional Head of PMM (04)
If the scope needs to change during a project, I'll put the change, its cost and its effect on timing in writing first. Nothing changes until you've agreed it.
The product marketer behind Ideas in Pixel
I've spent 14+ years doing product marketing inside technology companies, mostly B2B SaaS and AI: an AI localisation platform, a hospitality tech platform, a workflow automation SaaS company and a travel tech platform, plus fintech and global consumer brands.
I've built product marketing teams, rebuilt pricing and packaging, moved products upmarket and launched new ones. The same pattern showed up everywhere: good products held back by decisions nobody had made explicitly.
My approach: diagnose first, fix what compounds, leave a system.
Questions you may have before booking
I'm not sure which engagement I need. Where do I start?
Book the free 30-minute call. We'll work out whether I can help and which engagement fits. If we need more evidence before I can quote, a Strategic Assessment gets it, and its fee comes off whatever you book next.
Why do the prices say "from"?
Each starting price covers one core problem: positioning for your core product, one new market, or one launch or pricing change. If yours is more complex, for example several distinct buyer audiences or two markets at once, you get a fixed quote in writing before anything starts. The price doesn't change after that unless you agree a change of scope.
Who from our team needs to be involved?
Whoever owns the outcome. That's usually a founder or CEO plus your leads for Product, Sales and Marketing. Decisions made without them don't stick.
Will you talk to our customers?
Projects work from your CRM data and call notes. If you want first-hand buyer evidence, add a set of 6 customer and lost-deal interviews for £2,500.
Will you set our prices?
I'll design the packaging and pricing model and recommend price ranges, with the evidence behind them. Your leadership and Finance teams set the final numbers, because they depend on your margins, targets and existing contracts. I work through the model with Finance and plan how to test prices before full rollout.
Will you write our website or design it?
No. I define the story, structure and messaging, so your writer and designer start from clear decisions rather than a blank page. I can recommend people if you need them.
What happens when the engagement ends?
Your team keeps the decisions, the messaging and the tools, and runs them without me. If you need ongoing senior ownership, Fractional Head of PMM picks up from there.
Will this improve our website conversion rate?
Usually, yes, because buyers understand faster why you're worth choosing. It doesn't replace testing. It's the step most teams skip before they test.
Something's not working. Let's find out why.
You don't need a neat brief or to know which engagement you need. Bring the problem, and we'll work out where to start. No pitch. No preparation needed.