Case Study:
Clarifying Value in a Complex Offering
Client:
A no-code workflow automation platform for field teams
Client:
Confusing pricing tiers and feature-led messaging
Client:
20% drop in pricing objections, tier narrative adopted across GTM. We turned a feature soup into a structured tier story that clicked with customers—and closed deals faster.
Details:
Repositioning & Pricing Realignment to Drive Conversions
Focus:
Repositioning, Tiered Pricing Narrative, Strategic Messaging
The
Challenge
The platform’s pricing tiers were technically accurate… and totally forgettable. The value story was buried under features. Sales was doing all the heavy lifting, and customers were defaulting to demos to understand basics.
What We Did
Audited existing tier copy and GTM materials
Created a tiered pricing narrative to clarify value, not overwhelm with features
Repositioned “consulting” and “enterprise support” as strategic levers, not footnotes
Equipped the GTM team with a messaging playbook for buyer-centric storytelling
What We Did
20% reduction in pricing-related objections during sales calls
Website content aligned to tier narrative for the first time
Repositioning sparked internal clarity around product vision and ICP fit
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Story to actually resonate?
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