Case Study:
Giving a GenAI MVP the Voice It Deserved
Client:
An early-stage platform for expert-led content and social selling
Client:
Vision-rich, vocabulary-poor—no clarity on what it actually did
Client:
45% increase in pre-launch sign-ups, 3x content engagement We gave this startup a story that sparked user trust—and investor interest
Details:
Crafting a Category Narrative from MVP to Market
Focus:
MVP Positioning, Founder Enablement, Storytelling Framework
The
Challenge
With the product ready and beta users lined up, the startup needed a way to articulate their story—without sounding like every other GenAI tool out there. They had vision, but needed vocabulary.
What We Did
Developed a clear product POV and audience promise
Built a messaging hierarchy to guide landing page, pitch deck, onboarding
Reframed “AI-powered” into use-case centric value
Equipped the team with storytelling assets to test across social and investor pitches
What We Did
45% increase in pre-launch sign-ups after messaging refresh
3x LinkedIn engagement using new narrative
Founders felt confident and aligned when pitching to users and investors
Want your
Story to actually resonate?
Let’s sharpen your message, segment your market, and scale your story.