Case Study:
Repositioning a Platform That Outgrew Its Pitch
Client:
A UK-based scaleup blending software, ops, and transport services
Client:
Everyone inside had a different pitch. Customers had none
Client:
Messaging clarity aligned GTM and supported Series A prep We distilled a messy value prop into a single, sticky story that unlocked internal alignment and market traction.
Details:
From Functional to Foundational: Reframing the Product Story
Focus:
Positioning, Market Fit, Strategic Narrative
The
Challenge
The company had a strong product, a growing team, and no unified story. Everyone internally had a different pitch. Customers couldn’t explain what the platform actually did, let alone why it mattered.
What We Did
Facilitated a Market Alignment + ICP Workshop to define core strengths
Created a strategic narrative and messaging hierarchy
Defined key themes to guide GTM, content, and leadership decks
Delivered a positioning toolkit to support Series A and upcoming launches
What We Did
30% faster onboarding of new sales hires
Messaging clarity used to align leadership and prep investor conversations
GTM roadmap anchored in a unified, usable story
Want your
Story to actually resonate?
Let’s sharpen your message, segment your market, and scale your story.