Case Study:
Segmenting Smart: Winning the Mid-Market Without Losing the Plot
Client:
A global SaaS platform in the hospitality tech space
Client:
Mid-market GTM was muddled across regions
Client:
105% increase in MQLs, $237k in pipeline influence We brought order to segmentation chaos and built a campaign engine that delivered
Details:
From ‘Mid-Market Maybes’ to ‘Revenue-Ready ICPs’
Focus:
GTM Campaigns, Segmentation, Cross-Channel Messaging
The
Challenge
The company’s mid-market segment had potential—but the messaging, personas, and campaigns weren’t synced across regions. This led to inconsistent results, mixed signals, and stalled revenue growth.
What We Did
Defined core buyer personas and pain points across regions
Built messaging that resonated across sales, content, and demand gen
Created modular campaign assets that local teams could customize
Identified conversion gaps in the journey and rewrote nurture flows
What We Did
105% increase in MQLs QoQ
$237k pipeline attributed to the new narrative and campaign assets
Unified mid-market messaging adopted across 4 regions
Want your
Story to actually resonate?
Let’s sharpen your message, segment your market, and scale your story.